“The current organising drive at Starbucks stores across the USA illustrates both the difficulty for unions in countering the power of multinational companies – and, more importantly, the momentum that can be generated when workers decide they want to contest that power through collective action.

Starbucks workers are facing the same union-busting tactics that more than 30 years of neoliberalism, state and employer hostility have unleashed on workers across the globe. At Starbucks, they have chosen to utilise the legal pathway to union recognition and collective bargaining, despite the many opportunities offered by US labour law for employer opposition. This choice eschews another strategy adopted in recent US efforts to improve workers’ pay and condition through social movement alliances, such as the Fight for $15 campaign. ”